Our Founders

Bindu Sharma

Co-founder & CEO

Kavita Joshi Rai

Co-founder & Director

Hans Vivek

Co-founder & Director

Our Story

On a typical Indian summer day, when the monsoon was still a pleasant memory from years past, we assembled in a rented New Delhi apartment that served as our office and had an epiphany of sorts.

We are not chemists or formulators and certainly not beauty influencers.  What we are, are people with an undeniable passion for Ayurveda, healthy lifestyle and a practical approach towards creating effective, easy to use skincare.Our unique access to customer feedback and needs is topped only with our love for sharing remedies formulated by a renowned Ayurvedic vaid (doctor).

We knew what Vya had to be about. We knew, in that instant, that everything that went into those bottles had to be uncompromisingly good. Why? Because we ourselves would be using the products.

And so, over the next few weeks and months, we set out to put our money where our mouth was. We scoured through hundreds of handwritten pages of traditional remedies from the archives of the vaid. We travelled around India looking for the best, most effective natural ingredients and sampling each and every one of them by trying them on their own skin.

From our countless travels, research and conversations with traditional medicine experts was born VYA — a brand that’s fuelled by its founders’ belief that if something wasn’t good enough for them, it sure as heck wouldn’t be good enough for anybody else.
Our products are made with simple, time tested ingredient that are efficacious. The turmeric is hand-picked from the fields in the southern part of India, where it grows in the wild. The rose flowers are grown in Kannauj - a region in North India, rich in white soil conductive to this variety of rose.

Our Name

Vimal (pure)  Yajas (reverence)  Ayush (healthy life)

It is true that all names mean something. In our case, the name doesn’t merely have a meaning, it encapsulates our belief, our philosophy.

Vya is reverence for a pure and healthy life. It’s a confluence of three simple words of Sanskrit, the ancient language of India.

Our Heritage

At Vya Naturals, Ayurveda has inspired us to look towards nature for skincare solutions. The result has been a product range unique in its use of simple and natural ingredients in very contemporary formulations. By doing so, we are successfully bridging traditional remedies with modern needs while potentially revolutionising skincare for millions of women and men.
We have no secret ingredients, no magical formulations, no pixie dust. 
What we do have are simple ingredients that are minimally processed and — for at least a few thousand years — have been proven efficacious.

But let’s be clear. We know and understand that just because something is from a few thousand years ago doesn’t, automatically, make it worth putting on our skin. We’re a modern, 21st century brand. And that’s why the other part of our heritage is “healthy scepticism.”

We make sure that we source the finest natural ingredients that are not only safe and non-toxic but also effective. Our formulations are original, created by us, and tested on people, not animals. We use therapeutic- grade essential oils, natural plant-based butters, natural clays and plant-based waxes. And we definitely DO NOT use parabens, sulfates, artificial colors, artificial dyes, mineral oils, formaldehyde releasers, animal ingredients, artificial scents, phthalates, chemicals, fillers, mineral oils, or petroleum.

ALL our formulations are vegetarian, and 95% of the range is vegan.

Our Values

We truly believe that  tradition and innovation are not at odds with each other. We look at science as a friend, not foe. At Vya Naturals we connect tradition with modern and create products that are indulgent and handcrafted. This desire to pamper you and make you feel special is what drives our research to create products that is worthy of your skin.