Co-founder & CEO
Kavita Joshi Rai
Co-founder & Director
Co-founder & Director
We are not chemists or formulators and certainly not beauty influencers. What we are, are people with an undeniable passion for Ayurveda, healthy lifestyle and a practical approach towards creating effective, easy to use skincare.Our unique access to customer feedback and needs is topped only with our love for sharing remedies formulated by a renowned Ayurvedic vaid (doctor).
We knew what Vya had to be about. We knew, in that instant, that everything that went into those bottles had to be uncompromisingly good. Why? Because we ourselves would be using the products.And so, over the next few weeks and months, we set out to put our money where our mouth was. We scoured through hundreds of handwritten pages of traditional remedies from the archives of the vaid. We travelled around India looking for the best, most effective natural ingredients and sampling each and every one of them by trying them on their own skin.
From our countless travels, research and conversations with traditional medicine experts was born VYA — a brand that’s fuelled by its founders’ belief that if something wasn’t good enough for them, it sure as heck wouldn’t be good enough for anybody else.
Vimal (pure) Yajas (reverence) Ayush (healthy life)
It is true that all names mean something. In our case, the name doesn’t merely have a meaning, it encapsulates our belief, our philosophy.
Vya is reverence for a pure and healthy life. It’s a confluence of three simple words of Sanskrit, the ancient language of India.
But let’s be clear. We know and understand that just because something is from a few thousand years ago doesn’t, automatically, make it worth putting on our skin. We’re a modern, 21st century brand. And that’s why the other part of our heritage is “healthy scepticism.”
We make sure that we source the finest natural ingredients that are not only safe and non-toxic but also effective. Our formulations are original, created by us, and tested on people, not animals. We use therapeutic- grade essential oils, natural plant-based butters, natural clays and plant-based waxes. And we definitely DO NOT use parabens, sulfates, artificial colors, artificial dyes, mineral oils, formaldehyde releasers, animal ingredients, artificial scents, phthalates, chemicals, fillers, mineral oils, or petroleum.