And so, over the next few weeks and months, we set out to put our money where our mouth was. We scoured through hundreds of handwritten pages of traditional remedies from the archives of the vaid. We travelled around India looking for the best, most effective natural ingredients and sampling each and every one of them by trying them on their own skin.
From our countless travels, research and conversations with traditional medicine experts was born VYA — a brand that’s fuelled by its founders’ belief that if something wasn’t good enough for them, it sure as heck wouldn’t be good enough for anybody else.
Our products are made with simple, time tested ingredient that are efficacious. The turmeric is hand-picked from the fields in the southern part of India, where it grows in the wild. The rose flowers are grown in Kannauj - a region in North India, rich in white soil conductive to this variety of rose.
We truly believe that tradition and innovation are not at odds with each other. We look at science as a friend, not foe. At Vya Naturals we connect tradition with modern and create products that are indulgent and handcrafted. This desire to pamper you and make you feel special is what drives our research to create products that is worthy of your skin.