“If it’s going on my body, it better be good.”
On a typical Indian summer day, when the monsoon was still a pleasant memory from years past, the founders of Vya, assembled in a rented New Delhi apartment that served as their office, had an epiphany of sorts.
They knew what Vya had to be about. They knew, in that instant, that everything that went into those bottles had to be uncompromisingly good. Why? Because they themselves would be using them.
And so, over the next few weeks and months, they set out to put their money where their mouth was. They travelled around India; looking for the best, most effective natural ingredients and sampling each and every one of them by trying them on their own skin.
From their countless travels and conversations with traditional medicine experts was born Vya—a brand that’s fueled by its founders’ belief that if something isn’t good enough for them, it sure as heck won’t be good enough for anybody else.